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Crack the Code: Unveiling the Secrets to Higher Search Rankings
Content
Business Information. Who you are and why people should care.
Service content. What you do and where you do it.
Credibility content. Why a prospect should engage with your business.
Marketing content. Content that helps position you as an expert and puts your business in front of prospects earlier in the buying cycle.
Technical SEO
Crawl: Can a search engine explore your site?
Indexing: Is it clear which pages the search engine should index?
Mobile: Does your site provide a solid mobile experience?
Speed: Do your webpages load fast on mobile, desktop and beyond?
Technology: Is your website search engine-friendly?
Hierarchy: Is the content organized to help categorization?
On-site SEO
Keyword research: Understand the language of your target audience.
Descriptive URLs: Ensure each URL is simple and descriptive.
Page titles: Use keywords naturally within the page title.
Meta descriptions: Craft meta descriptions like they were ad copy to improve click-through rates.
Content optimization: Sensibly use keywords and variations in your page copy.
User experience (UX): Ensure your site is a joy to use and navigate.
Strong calls to action: Make it easy for your users to know what to do next.
Structured data markup: Help Google understand your content.